Unified Digital Communications
SEO Tips to Help Improve Your Ranking
Mar 16, 2022
SEO Tips to Help Improve Your Ranking
SEO... Search Engine Optimization! We've all heard it and know how important it is, but how do you improve it? EyeLook Media is here to help with a few of our favourite tips to help improve SEO rankings.
- Build a keyword list specific to your business.
What words do you think your customers would use when searching for your business? Compile a list of 20-40 words and use those throughout your webpage tags, website copy, and meta descriptions. But, be careful not to overuse them! User-readability is more important than using too many keywords. - Make sure your website is user-friendly.
An easy-to-navigate, mobile-friendly website will help you rank higher in search engines. Try using headings on each page (with appropriate keywords!) and make sure that your site is fast loading. - Publish high-quality content, like photos and blogs.
The best way to build up keywords organically is through photos and blogs. Write detailed alt-tags for your photos and blogs that will provide added value to readers. - Add links to your website.
Have a supplier you source products from? Found some interesting articles you'd like to write a blog post about? Be sure to link your sources; more web links will result in a better search engine ranking! - Write your meta titles and descriptions.
Meta titles and descriptions are what show on a Google Search. Writing your own titles and descriptions will help Google better rank your business when a user searches a related keyword.
Don't know where to start? EyeLook Media can help you create not only a beautiful website but also an optimized platform that is easy-to-navigate and user-friendly. We can even take your website one step further with our Content Creation packages, which include blog posts that will help build up your SEO keywords!
Interested in learning more? Book a free consultation with our team today!
For additional resources, check out this article: 10 SEO tips for small businesses
Learn more about how uniting your digital communications can make any business thrive.
At EyeLook Media, we are always at the forefront of innovation, and as we step into 2024, the landscape of unified digital communications is set for transformative evolution. Embracing the latest trends and technologies, we foresee an exciting journey ahead in the realms of Social Media Management, Social Media Advertising, Website Design, Content Creation, and Digital Signage. Pioneering Engagement and Connectivity In 2024, Social Media Management is poised to become even more integral to businesses. EyeLook Media is geared to enhance engagement and connectivity through advanced analytics, scheduled monitoring, and personalized strategies individual to each business. Our commitment is to empower businesses to navigate the ever-evolving social media landscape effectively. Targeting Precision and Impact EyeLook Media foresees Social Media Advertising taking a quantum leap in 2024. Leveraging advanced targeting tools, dynamic content, and immersive storytelling, we aim to create impactful campaigns that resonate with audiences. As the boundaries between advertising and content blur, we stand ready to help businesses make a lasting impression. Crafting Digital Experiences that Captivate Web design in 2024 will not only be about aesthetics; it will be about crafting digital experiences that captivate and convert. EyeLook Media is committed to pushing the boundaries of Website Design, ensuring that every website we create is not just a digital presence but a compelling story that engages and converts visitors into loyal customers.
The Cost of Starting Digital Signage: A Comprehensive Guide
Outdoor LED signage is important for a business to utilize due to several key reasons including increased visibility, brand awareness, effective advertising that is cost, and provides real-time communication.
Digital signage is a modern form of advertising and communication that uses TVs to showcase multimedia content, such as videos, images, and text, in public spaces. It can attract attention, it's cost-effective, environmentally friendly, improves communication, increases revenue, saves time and allows for personalization and brand awareness.
This interactive kiosk was custom developed to provide a wide range of knowledge on fish types and their care. It needed to be both customer-facing, and provide staff with a training resource and tool to use with customers.
One of the biggest changes that users will immediately notice is the “Switch Profile” feature. This feature has been added by Facebook to make navigating between personal profiles and public pages easier for creators and business owners. According to Facebook, the New Pages Experience is “a way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook”.
You see it every time you go to make a Facebook post... Business Suite. But what is it? Meta (previously Facebook) Business Suite is an inclusive app for managing business accounts across Facebook, Instagram, and Messenger.
Did you know that 90% of the information transmitted through the brain is visual? The human brain can identify images seen for as little as 13 milliseconds. Think of the impact digital signage can have on your brand awareness when your customers see visuals throughout your store.
In today's narrative, every business is expected to have several avenues of communications on every kind of platform. More often than not, a brand's messages are not aligned across all of its media platforms. Everyone has their favourite digital platform to go to for information (Google, Facebook, Instagram, Websites, etc.) and it's important to show the same information such as hours, menus, and services in all spots so you don't miss out on potential customers.