Unified Digital Communications
Interactive Kiosk: Pet Paradise Fish Database
Feb 23, 2023
This interactive kiosk was custom developed to provide a wide range of knowledge on fish types and their care. It needed to be both customer-facing, and provide staff with a training resource and tool to use with customers.
The Challenges:
- Pet Paradise wanted the ability to showcase the variety of fish that they have had in the past and can get into the store.
- A tool was needed for staff training in fish types and care.
- Customers did not always know the full care requirements of the fish they were interested in. It is common for a customer to see a 'visually pleasing' fish and think they want that one, when it may not be compatible with their tank setup.
- When staff was unavailable, there wasn't a way for customers to learn about fish in the store.
- After the kiosk was installed, staff would need an easy method to add new or update current fish.
- A way to direct people to the website for online shopping and creating a rewards account was needed.
The Solution:
An interactive kiosk was custom developed and placed in the fish department. It displays a large variety of fish and their care requirements. The unit is a Samsung 'all-in-one' floor-standing kiosk, providing a sleek minimal look that does not take up too much space. The custom-developed application is user-friendly with a simple and intuitive user-interface.
Interactive Kiosk Benefits:
- The interactive kiosk empowers customers to independently find information about fish they are interested in, their care requirements, and maintenance.
- It helps to relieve staff time in educating customers.
- It provides a training tool to educate staff on different fish the store may have. It also provides a correct resource for staff to get information from when helping customers.
- Scannable QR Codes take customers to links on the website where they can check product availability and shop online.
- A custom password protected website was created to allow staff easy access to update and add new fish to the kiosk through a user-friendly interface.
How it's going:
- Staff is updating the kiosk regularly to include new fish.
- After 5 months of having the kiosk in the store, we saw an average of 183 uses a month. The weekends had the highest use for days of the week, with the highest daily activity hours occurring around 4 pm.
- At this time, the most viewed fish is the Pea Puffer fish!
EyeLook Media provides ongoing updates, maintenance and support to the kiosk and Pet Paradise plans to replicate the kiosk in its second location.
Learn more about our Interactive Kiosks solutions here. If you are interested in having an interactive kiosk installed at your storefront or company location, reach out to us today for a free consultation.
Learn more about how uniting your digital communications can make any business thrive.
At EyeLook Media, we are always at the forefront of innovation, and as we step into 2024, the landscape of unified digital communications is set for transformative evolution. Embracing the latest trends and technologies, we foresee an exciting journey ahead in the realms of Social Media Management, Social Media Advertising, Website Design, Content Creation, and Digital Signage. Pioneering Engagement and Connectivity In 2024, Social Media Management is poised to become even more integral to businesses. EyeLook Media is geared to enhance engagement and connectivity through advanced analytics, scheduled monitoring, and personalized strategies individual to each business. Our commitment is to empower businesses to navigate the ever-evolving social media landscape effectively. Targeting Precision and Impact EyeLook Media foresees Social Media Advertising taking a quantum leap in 2024. Leveraging advanced targeting tools, dynamic content, and immersive storytelling, we aim to create impactful campaigns that resonate with audiences. As the boundaries between advertising and content blur, we stand ready to help businesses make a lasting impression. Crafting Digital Experiences that Captivate Web design in 2024 will not only be about aesthetics; it will be about crafting digital experiences that captivate and convert. EyeLook Media is committed to pushing the boundaries of Website Design, ensuring that every website we create is not just a digital presence but a compelling story that engages and converts visitors into loyal customers.
The Cost of Starting Digital Signage: A Comprehensive Guide
Outdoor LED signage is important for a business to utilize due to several key reasons including increased visibility, brand awareness, effective advertising that is cost, and provides real-time communication.
Digital signage is a modern form of advertising and communication that uses TVs to showcase multimedia content, such as videos, images, and text, in public spaces. It can attract attention, it's cost-effective, environmentally friendly, improves communication, increases revenue, saves time and allows for personalization and brand awareness.
One of the biggest changes that users will immediately notice is the “Switch Profile” feature. This feature has been added by Facebook to make navigating between personal profiles and public pages easier for creators and business owners. According to Facebook, the New Pages Experience is “a way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook”.
SEO... Search Engine Optimization! We've all heard it and know how important it is, but how do you improve it?
You see it every time you go to make a Facebook post... Business Suite. But what is it? Meta (previously Facebook) Business Suite is an inclusive app for managing business accounts across Facebook, Instagram, and Messenger.
Did you know that 90% of the information transmitted through the brain is visual? The human brain can identify images seen for as little as 13 milliseconds. Think of the impact digital signage can have on your brand awareness when your customers see visuals throughout your store.
In today's narrative, every business is expected to have several avenues of communications on every kind of platform. More often than not, a brand's messages are not aligned across all of its media platforms. Everyone has their favourite digital platform to go to for information (Google, Facebook, Instagram, Websites, etc.) and it's important to show the same information such as hours, menus, and services in all spots so you don't miss out on potential customers.