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    <title>Blog</title>
    <link>https://www.eyelookmedia.com</link>
    <description>Interesting reads, tips &amp; tricks, and so much more about digital communications.</description>
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      <title>Elevating Customers’ Experience: The Impact of Unified Digital Communications</title>
      <link>https://www.eyelookmedia.com/unified-digital-communications</link>
      <description>Learn more about how uniting your digital communications can make any business thrive.</description>
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           Businesses are continually on the lookout for innovative approaches to enrich their customers' experience. At EyeLook Media, we understand the crucial role played by integrated digital communications in enhancing these experiences. Join us on a journey to discover how the integration of Social Media, Website Design, Content Creation, Digital Signage, Outdoor LED, and Interactive Kiosks can revolutionize the way you engage with your audience.
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           Unified digital communications seamlessly integrate various channels to create a cohesive and streamlined customer experience. It's more than just a trend; it's a strategic move that transforms the way businesses communicate, both internally and externally!
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           Personalized Social Media Engagement
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           In the age of social media dominance, our Social Media services go beyond the basics.  Envision a scenario where your brand interacts with customers across platforms, cultivating a personalized and consistent brand voice. Unified digital communications ensure that your social media strategy aligns seamlessly with your overall messaging, making every interaction count.
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           Website Design
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           A company's website often serves as the initial point of contact for potential customers. At EyeLook Media, our Web Design services are dedicated to developing not just websites but digital experiences. We can assure you that your website's design will align with your business's brand narrative, offering visitors a user-friendly and immersive journey.
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           Compelling Content Creation
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           Content serves as the heartbeat of communication. With unified digital communications, your content strategy transforms into a synchronized symphony. Whether it's blog posts, social media updates, or website content, each piece effortlessly integrates into the broader narrative, guaranteeing consistency and fortifying your brand identity.
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           Canadian Tire - Digital Signage
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           Dynamic Digital Signage and Outdoor LED
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           Capture your customers' attention like never before with our Digital Signage and Outdoor LED solutions. Unified communications mean that your messaging remains synchronized across all platforms, creating a powerful and informative visual presence that leaves a lasting impression.
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           Covent Garden Market - Interactive Kiosk
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           Interactive Kiosks for Immersive Experiences
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           Revitalize customer interactions with EyeLook Media's Interactive Kiosks. Our kiosks are crafted to captivate and enhance the overall customer experience. With unified messaging across all channels, your interactive kiosk swiftly becomes an integral part of your brand's story, imprinting a lasting impression on every user.
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           Ready to Elevate Your Customers’ Experience?
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           Explore the limitless possibilities of unified digital communications with EyeLook Media. Whether you're looking to revamp your social media strategy, create or redesign your company website, or establish a dynamic digital signage presence, we've got you covered.
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           Let's collaborate to elevate your customers' experience together! Reach out to us today for more information or to book a consultation with one of our specialists today, and witness the transformative power of unified digital communications with EyeLook Media.
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      <pubDate>Wed, 07 Feb 2024 22:07:25 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/unified-digital-communications</guid>
      <g-custom:tags type="string">Outdoor Digital Signage,interactive kiosk,social media management,Digital signage</g-custom:tags>
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      <title>The future of Unified Digital Communications 2024</title>
      <link>https://www.eyelookmedia.com/the-future-of-unified-digital-communications-2024</link>
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           At EyeLook Media, we are always at the forefront of innovation, and as we step into 2024, the landscape of unified digital communications is set for transformative evolution. Embracing the latest trends and technologies, we foresee an exciting journey ahead in the realms of Social Media Management, Social Media Advertising, Website Design, Content Creation, and Digital Signage.
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           Pioneering Engagement and Connectivity
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           In 2024, Social Media Management is poised to become even more integral to businesses. EyeLook Media is geared to enhance engagement and connectivity through advanced analytics, scheduled monitoring, and personalized strategies individual to each business. Our commitment is to empower businesses to navigate the ever-evolving social media landscape effectively.
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           Targeting Precision and Impact
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           EyeLook Media foresees Social Media Advertising taking a quantum leap in 2024. Leveraging advanced targeting tools, dynamic content, and immersive storytelling, we aim to create impactful campaigns that resonate with audiences. As the boundaries between advertising and content blur, we stand ready to help businesses make a lasting impression.
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           Crafting Digital Experiences that Captivate
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           Web design in 2024 will not only be about aesthetics; it will be about crafting digital experiences that captivate and convert. EyeLook Media is committed to pushing the boundaries of Website Design, ensuring that every website we create is not just a digital presence but a compelling story that engages and converts visitors into loyal customers.
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           Elevating Narratives with Creativity and Purpose
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           Content is king, and in 2024, EyeLook Media is committed to creating content that reigns supreme. Our Content Creation strategies focus on pairing creativity with purpose, delivering narratives that resonate, inspire, and drive engagement. From blog posts to multimedia content, we aim to captivate your audience and amplify your brand.
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           Dynamic Visual Communication at its Finest
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           Digital Signage will continue to redefine how businesses communicate in 2024, and EyeLook Media is poised to lead the charge. Our solutions will integrate dynamic visual elements, personalized content, and scheduled updates, ensuring that your message is not just seen but also experienced by your audience.
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           Conclusion
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           As we navigate the uncharted waters of 2024, EyeLook Media remains dedicated to being your partner in shaping the future of unified digital communications. Whether it's through advanced Social Media Management, impactful Social Media Advertising, cutting-edge Website Design, compelling Content Creation, or immersive Digital Signage, our goal is to empower your brand to thrive in the dynamic digital landscape. Join us on this journey as we redefine the future of unified digital communications together. Contact us for more information or to book a consultation with one of our specialists today. Your success is our innovation! 
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      <pubDate>Fri, 19 Jan 2024 19:44:04 GMT</pubDate>
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      <title>The cost of starting Digital Signage</title>
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           The Cost of Starting Digital Signage:
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           A Comprehensive Guide
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           Digital signage has become an increasingly popular marketing tool for businesses across Canada. Its ability to capture attention, engage customers, and deliver dynamic content makes it an appealing investment. However, like any business endeavor, implementing digital signage requires some budgeting and planning before getting started. In this article, we will explore the key factors that influence the cost of starting digital signage.
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             Hardware and Displays:
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             The first significant cost in establishing digital signage is the hardware and displays. This includes purchasing high-quality LED or LCD displays (screens), media players, mounts (wall, floor or ceiling), and any necessary accessories like cables. Internet is required to update the screens whether it is hardwired or wifi, which can change the type of media player you need. The number and size of displays will vary depending on the scale and location of your digital signage network. While it's always possible to choose a regular big box store TV, it typically does not last long term as they are not created to be left on for long hours, and can experience image burn, or failure faster than a display that is intended for commercial use. Initial hardware costs can be significant, but investing in durable and reliable equipment is essential for long-term success.
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             Content Creation and Management:
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            Creating engaging and impactful content is crucial for effective digital signage. Businesses need to allocate funds for content creation, whether it involves hiring a professional design team, investing in content management software, or acquiring licenses for media assets. Additionally, ongoing content management and updates should be considered to keep the signage fresh and relevant. Businesses can choose to outsource content creation or leverage in-house resources, depending on their budget and requirements.
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             Installation and Integration:
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            Professional installation and integration are vital to ensure the smooth functioning of your digital signage system. Installation costs will vary based on factors like the complexity of the setup, accessibility of the installation site, and any required electrical work. Integrating the digital signage system with existing technology and networks might also require specialized expertise and additional expenses.
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             Maintenance and Support:
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            Beyond the initial setup, it's essential to budget for ongoing maintenance and support. Regular maintenance will help keep the hardware in optimal condition, prolonging its lifespan and minimizing unexpected breakdowns. Depending on the complexity of your digital signage network, you may also need to invest in technical support services to address any issues that may arise and ensure smooth operation.
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            Starting digital signage involves several cost considerations, including hardware, content creation, installation, and ongoing maintenance. While the initial investment may seem high due to hardware purchases, ongoing expenses are relatively minimal, and the benefits of digital signage in terms of increased brand visibility, engagement, and customer experience make it a worthwhile venture for businesses looking to stay ahead in the competitive market.
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            Contact EyeLook Media for a free consultation on your digital signage solution. We offer a nearly hands-off experience so you can focus on what you do best. Learn more about our services here:
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           https://www.eyelookmedia.com/digital-signage
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      <pubDate>Thu, 20 Jul 2023 20:29:09 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/the-cost-of-starting-digital-signage</guid>
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      <title>Benefits of Outdoor LED Signage</title>
      <link>https://www.eyelookmedia.com/benefits-of-outdoor-led-signage</link>
      <description>Outdoor LED signage is important for a business to utilize due to several key reasons including increased visibility, brand awareness, effective advertising that is cost, and provides real-time communication.</description>
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           Shining a Spotlight:
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           How Outdoor LED Signage Can Boost Your Business
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           Outdoor LED signage is important for a business to utilize due to several key reasons:
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            Increased Visibility:
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             Outdoor LED signage is highly visible and attention-grabbing, especially in busy urban areas or along highways. The bright and vibrant display attracts the attention of passersby, helping to increase brand visibility and awareness. It can effectively capture the attention of potential customers and drive foot traffic to the business.
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            Flexibility and Customization:
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             The ability to update content easily and frequently is one of the best aspects of Outdoor LED Signage. It ensures that businesses can keep their messaging fresh and relevant, especially for businesses that change their offerings, such as daily specials, events, or seasonal promotions.
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            Design:
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             Content can be tailored to fit the specific branding and messaging needs of a business. LED displays come in various sizes and formats, allowing businesses to choose the most appropriate option for their location and target audience. The ability to display text, images, videos, and animations provides businesses with creative freedom to deliver eye-catching messages.
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            Effective Advertising:
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             LED signage acts as a powerful advertising tool. It enables businesses to showcase their products, services, and special offers to a large audience. The dynamic nature of LED displays, with their ability to include animations, videos, and scrolling text, makes the advertising content more engaging and impactful, effectively capturing the attention and interest of potential customers.
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            Cost-Effective:
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             While LED signage may require an initial investment, it is a cost-effective long-term solution. LED technology is energy-efficient, resulting in lower operating costs compared to traditional signage options. LED lights also have a longer lifespan, reducing maintenance and replacement expenses. Additionally, the ability to update content digitally eliminates the need for printing costs associated with traditional signage.
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            Real-Time Communication:
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             LED signage enables businesses to communicate important information in real time. Whether it's announcing flash sales, promoting events, sharing news updates, or displaying time-sensitive messages, LED signage allows for immediate and impactful communication.
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            In summary, outdoor LED signage is important for businesses to utilize because it enhances visibility, enables dynamic advertising, offers cost-effective solutions, provides flexibility and customization, and facilitates real-time communication.
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           By harnessing the power of LED technology, businesses can effectively capture attention, engage customers, and drive their marketing efforts forward.
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            EyeLook Media provides
           &#xD;
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    &lt;span&gt;&#xD;
      
           content creation services for Outdoor LED Signage
          &#xD;
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            amongst many other services. If you are interested in enhancing and maximizing your business's signage content to its full extent, contact us for a free one-on-one consultation.
            &#xD;
        &lt;br/&gt;&#xD;
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    &lt;/span&gt;&#xD;
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&lt;/div&gt;</content:encoded>
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      <pubDate>Fri, 23 Jun 2023 14:58:46 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/benefits-of-outdoor-led-signage</guid>
      <g-custom:tags type="string">Outdoor Digital Signage,Outdoor LED</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/Screen%2BShot%2B2020-04-14%2Bat%2B2.20.26%2BPM-ad0377a0-1920w.png">
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    <item>
      <title>Benefits of Digital Signage</title>
      <link>https://www.eyelookmedia.com/benefits-of-digital-signage</link>
      <description>Digital signage is a modern form of advertising and communication that uses TVs to showcase multimedia content, such as videos, images, and text, in public spaces. It can attract attention, it's cost-effective, environmentally friendly, improves communication, increases revenue, saves time and allows for personalization and brand awareness.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           How can Digital Signage benefit you?
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  &lt;img src="https://irp.cdn-website.com/d83a990f/dms3rep/multi/CTIRE-Side1-Aug21-2018-ab6f3a22-1dc88dcf-0ee12a01-71c3e46e.png"/&gt;&#xD;
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&lt;div data-rss-type="text"&gt;&#xD;
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            Have you been thinking about including Digital Signage in your location but are not sure if it will benefit you?
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  &lt;/p&gt;&#xD;
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            Digital signage is a modern form of advertising and communication that uses TVs to showcase multimedia content, such as videos, images, and text, in public spaces.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
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           Here are just a few of the many benefits of digital signage:
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            Attract attention:
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             Digital signage is an eye-catching and interactive way to display content that can capture the attention of passersby.
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            Cost-effective:
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             Compared to traditional forms of advertising, digital signage can be more cost-effective over time since content can be updated and distributed remotely and digitally, saving on printing and distribution costs. This also makes it far more
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            environmentally friendly
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             than print advertising.
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            Improved communication:
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             Digital signage allows for real-time updates and targeted messaging to specific audiences, making it an effective way to communicate with customers, employees, and visitors.
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            Increased revenue:
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             Digital signage can drive sales by promoting products and services, upselling, and cross-selling.
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            Time-saving:
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             It eliminates the need for manual updates and can automate content scheduling, reducing the time and effort required to manage traditional signage.
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            Versatility:
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             Digital signage can be used for a variety of purposes, including wayfinding, entertainment, education, and advertising.
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            Personalization:
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             TV screens can be customized to display personalized, branded content based on factors such as time of day, location, and audience demographics.
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            Overall, digital signage offers a range of benefits that make it a valuable tool for businesses and organizations of all sizes.
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            Learn more about the solutions EyeLook Media offers for any sized businesses
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="/digital-signage"&gt;&#xD;
      
           here
          &#xD;
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      &lt;span&gt;&#xD;
        
            , and then find case study examples for a single location's
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="/testimonial/case-study#PetParadise"&gt;&#xD;
      
           retail store
          &#xD;
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            , and a few of our larger multi-location stores such as
           &#xD;
      &lt;/span&gt;&#xD;
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    &lt;a href="/case-study#HomeHardwareCaseStudy"&gt;&#xD;
      
           Home Hardware
          &#xD;
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      &lt;span&gt;&#xD;
        
            or
           &#xD;
      &lt;/span&gt;&#xD;
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    &lt;a href="/case-study#CanadianTireCaseStudy"&gt;&#xD;
      
           Canadian Tire
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            .
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            Then book your
           &#xD;
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           free, one-on-one
          &#xD;
    &lt;/span&gt;&#xD;
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      &lt;span&gt;&#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
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           consultation
          &#xD;
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      &lt;span&gt;&#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="/contact"&gt;&#xD;
      
           here
          &#xD;
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    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            to learn more.
           &#xD;
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/Home+Hardware+Content+Example.png" length="2309429" type="image/png" />
      <pubDate>Tue, 25 Apr 2023 20:30:22 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/benefits-of-digital-signage</guid>
      <g-custom:tags type="string">Digital signage</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/CTIRE-Side1-Aug21-2018-ab6f3a22-336264a9.png">
        <media:description>thumbnail</media:description>
      </media:content>
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        <media:description>main image</media:description>
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    <item>
      <title>Interactive Kiosk: Pet Paradise Fish Database</title>
      <link>https://www.eyelookmedia.com/interactive-kiosk-fish-database</link>
      <description>This interactive kiosk was custom developed to provide a wide range of knowledge on fish types and their care. It needed to be both customer-facing, and provide staff with a training resource and tool to use with customers.</description>
      <content:encoded>&lt;div&gt;&#xD;
  &lt;img src="https://irp.cdn-website.com/d83a990f/dms3rep/multi/Fish+Information+Interactive+Kiosk+%285%29.png"/&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            This interactive kiosk was custom developed to provide a wide range of knowledge on fish types and their care. It needed to be both customer-facing, and provide staff with a training resource and tool to use with customers.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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            The Challenges:
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  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;a href="http://www.mypetparadise.ca" target="_blank"&gt;&#xD;
        
            Pet Paradise
           &#xD;
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      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
             wanted the ability to showcase the variety of fish that they have had in the past and can get into the store.
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            A tool was needed for staff training in fish types and care.
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            Customers did not always know the full care requirements of the fish they were interested in. It is common for a customer to see a 'visually pleasing' fish and think they want that one, when it may not be compatible with their tank setup.
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            When staff was unavailable, there wasn't a way for customers to learn about fish in the store.
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            After the kiosk was installed, staff would need an easy method to add new or update current fish.
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            A way to direct people to the website for online shopping and creating a rewards account was needed.
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           The Solution:
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            An interactive kiosk was custom developed and placed in the fish department. It displays a large variety of fish and their care requirements. The unit is a
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="/interactive-applications"&gt;&#xD;
      
           Samsung 'all-in-one' floor-standing kiosk
          &#xD;
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    &lt;span&gt;&#xD;
      
           , providing a sleek minimal look that does not take up too much space. The custom-developed application is user-friendly with a simple and intuitive user-interface.
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
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           Interactive Kiosk Benefits:
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  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            The interactive kiosk empowers customers to independently find information about fish they are interested in, their care requirements, and maintenance.
           &#xD;
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            It helps to relieve staff time in educating customers.
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    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            It provides a training tool to educate staff on different fish the store may have. It also provides a correct resource for staff to get information from when helping customers.
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            Scannable QR Codes take customers to links on the website where they can check product availability and shop online.
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            A custom password protected website was created to allow staff easy access to update and add new fish to the kiosk through a user-friendly interface.
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            How it's going:
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  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Staff is updating the kiosk regularly to include new fish.
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            After 5 months of having the kiosk in the store, we saw an average of 183 uses a month. The weekends had the highest use for days of the week, with the highest daily activity hours occurring around 4 pm.
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            At this time, the most viewed fish is the Pea Puffer fish!
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           EyeLook Media provides ongoing updates, maintenance and support to the kiosk and Pet Paradise plans to replicate the kiosk in its second location.
          &#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Learn more about our Interactive Kiosks solutions
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="/interactive-applications"&gt;&#xD;
      
           here
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;span&gt;&#xD;
      
           . If you are interested in having an interactive kiosk installed at your storefront or company location, reach out to us today for a free consultation.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/pexels-photo-2156316-78f143f2.jpeg" length="88040" type="image/jpeg" />
      <pubDate>Thu, 23 Feb 2023 22:08:44 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/interactive-kiosk-fish-database</guid>
      <g-custom:tags type="string">interactive kiosk,pet paradise,pet store,interactive kiosk display,</g-custom:tags>
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      <title>Everything you need to know about Facebook's New Pages Experience</title>
      <link>https://www.eyelookmedia.com/facebook-new-pages-experience-explained</link>
      <description>One of the biggest changes that users will immediately notice is the “Switch Profile” feature. This feature has been added by Facebook to make navigating between personal profiles and public pages easier for creators and business owners. According to Facebook, the New Pages Experience is “a way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook”.</description>
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            ﻿
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           Facebook is back yet again with another update and has begun rolling out the New Pages Experience on a number of users’ Facebook Pages. Facebook users whose Pages have already converted to the New Pages Experience will have started noticing the differences and may be confused about what has happened to their Facebook Page and why, but don’t panic; EyeLook Media is here to keep you up to date with the latest information and help you better understand Facebook’s New Pages Experience.
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           Image Source: Facebook
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           What Facebook Users Need To Know
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           Facebook has implemented many changes with the latest update from classic Facebook Pages to the New Pages Experience in an attempt to make things easier and more simplified for users on the platform. Although the New Pages Experience has not yet affected every page on the platform, Facebook has made it clear that pages will continue being converted to the New Pages Experience throughout the coming months. One of the biggest changes that users will immediately notice is the “
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           Switch Profile
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            ” feature. This feature has been added by Facebook to make navigating between personal profiles and public pages easier for creators and business owners.
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           According to Facebook
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           , the New Pages Experience is “a way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook”.
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           Image Source: Facebook
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           What’s New?
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           Page Likes Have Been Removed
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             Facebook page likes will no longer be shown on pages and like counts will no longer be accessible in the New Pages Experience. Users who followed your classic page will transfer to your new page as a follower. Unfortunately, users who liked but didn’t follow your page will not be transferred to your new page's follower count. 
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           A Redesigned Layout for Pages
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            Facebook has introduced a cleaner, more intuitive layout with the New Pages Experience in an effort to make managing a professional presence on Facebook easier for public figures, businesses, and others who want to build and connect with an audience. 
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           Page Roles and Permissions
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            Facebook has made changes to classic page roles and permissions and has unveiled the new “Facebook Access” and “Task Access” permission options. Users now have the option to give others either full access or task access in order to manage a page.
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           Creator Studio and Meta Business Suite
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            Facebook has removed Publishing Tools and released Creator Studio and Meta Business Suite. All scheduled posts to Facebook and Instagram will now need to be scheduled through Meta Business Suite or Creator Studio.
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            With the world of technology and marketing constantly changing and evolving, it’s no surprise that Facebook is continuously implementing changes and updating the platform’s core features. Learn more about Facebook’s New Pages Experience
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           here
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           , or contact EyeLook Media today and let us help you manage your businesses Facebook Page. 
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           At EyeLook Media we offer a wide variety of unified communications services in order to help clients and their businesses reach new heights, improve brand awareness, and gain more potential customers. Improve your marketing efforts with EyeLook Media and enjoy a hands-off solution that keeps your online presence on all platforms up-to-date and customized to meet the needs of your business. Contact us for more information or to book a consultation with one of our specialists today!
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      <pubDate>Tue, 16 Aug 2022 19:27:21 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/facebook-new-pages-experience-explained</guid>
      <g-custom:tags type="string">social media</g-custom:tags>
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    <item>
      <title>SEO Tips to Help Improve Your Ranking</title>
      <link>https://www.eyelookmedia.com/seo-tips</link>
      <description>SEO... Search Engine Optimization! We've all heard it and know how important it is, but how do you improve it?</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           SEO Tips to Help Improve Your Ranking
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            SEO... Search Engine Optimization! We've all heard it and know how important it is, but how do you improve it? EyeLook Media is here to help with a few of our favourite tips to help improve SEO rankings.
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            Build a keyword list specific to your business.
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            What words do you think your customers would use when searching for your business? Compile a list of 20-40 words and use those throughout your webpage tags, website copy, and meta descriptions. But, be careful not to overuse them! User-readability is more important than using too many keywords.
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            Make sure your website is user-friendly.
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             An easy-to-navigate, mobile-friendly website will help you rank higher in search engines. Try using headings on each page (with appropriate keywords!) and make sure that your site is fast loading.
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            Publish high-quality content, like photos and blogs.
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             The best way to build up keywords organically is through photos and blogs. Write detailed alt-tags for your photos and blogs that will provide added value to readers. 
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            Add links to your website.
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            Have a supplier you source products from? Found some interesting articles you'd like to write a blog post about? Be sure to link your sources; more web links will result in a better search engine ranking!
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            Write your meta titles and descriptions.
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             Meta titles and descriptions are what show on a Google Search. Writing your own titles and descriptions will help Google better rank your business when a user searches a related keyword.
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            Don't know where to start? EyeLook Media can help you create not only a beautiful website but also an optimized platform that is easy-to-navigate and user-friendly. We can even take your website one step further with our Content Creation packages, which include blog posts that will help build up your SEO keywords!
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            Interested in learning more? Book a
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    &lt;a href="/contact"&gt;&#xD;
      
           free consultation
          &#xD;
    &lt;/a&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            with our team today!
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            For additional resources, check out this article:
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    &lt;a href="https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/seo-small-businesses-10-ways-rank-higher" target="_blank"&gt;&#xD;
      
           10 SEO tips for small businesses
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      <pubDate>Wed, 16 Mar 2022 15:19:56 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/seo-tips</guid>
      <g-custom:tags type="string">website design,SEO</g-custom:tags>
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      <title>How Meta Business Suite Can Help Your Online Presence</title>
      <link>https://www.eyelookmedia.com/meta-business-suite</link>
      <description>You see it every time you go to make a Facebook post... Business Suite. But what is it? Meta (previously Facebook) Business Suite is an inclusive app for managing business accounts across Facebook, Instagram, and Messenger.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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            You see it every time you go to make a Facebook post... Business Suite. But what is it? Meta
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           (previously Facebook)
          &#xD;
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            Business Suite is an inclusive app for managing business accounts across Facebook, Instagram, and Messenger. At first, it may seem a bit overwhelming and confusing, but Business Suite can be a great tool to help manage your business' online presence quickly and efficiently!
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           Meta Business Suite Benefits:
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             Check your inboxes
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        &lt;br/&gt;&#xD;
        
            Your days of missing customer messages are over! Business Suite shows you both Facebook and Instagram direct messages all in one place so you can easily respond to any customers in a timely manner.
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            Engage with customers
           &#xD;
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            Comments, likes, and shares? They're all here! You can easily engage with customers as they are engaging with you. Respond to comments and thank your customers for sharing your content.
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            Schedule your posts
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          &lt;br/&gt;&#xD;
          
             Business Suite is a great tool for scheduling content on Facebook and Instagram; it allows you to schedule posts and you can optimize the text for each platform (different text, hashtags, links). It also gives you optimal post times for the next 7 days so you can best reach your audience!
            &#xD;
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            Monitor your boosted posts
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          &lt;br/&gt;&#xD;
          
             Do you pay to boost your posts? You can easily boost them through Business Suite and then monitor their insights. A new update even allows you to pre-schedule your boost for hands-off advertising!
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             Check your insights
            &#xD;
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      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          &lt;br/&gt;&#xD;
          
             Business Suite creates custom reports for all of your account insights. You can learn more about which posts do best or see how your account has grown over the years. It's important to know that Facebook reporting is no longer 100% accurate due to Apple's new privacy settings (people can choose not to allow tracking of their usage). 
            &#xD;
        &lt;/span&gt;&#xD;
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    &lt;/li&gt;&#xD;
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  &lt;p&gt;&#xD;
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            Which Meta Business Suite tool do you think would be most beneficial for your business?
           &#xD;
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            If you're still needing help with your social media, EyeLook Media is here for you! Our Social Media Management service provides a nearly hands-off solution to keeping your social media up-to-date and is customized exactly for your business and its needs.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Interested in learning more? Book a
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="https://www.eyelookmedia.com/contact" target="_blank"&gt;&#xD;
      
           free consultation
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            with our team today!
           &#xD;
      &lt;/span&gt;&#xD;
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      <pubDate>Tue, 01 Feb 2022 21:00:44 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/meta-business-suite</guid>
      <g-custom:tags type="string">unified communications,social media management,social media</g-custom:tags>
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    <item>
      <title>Facts About Digital Signage</title>
      <link>https://www.eyelookmedia.com/facts-about-digital-signage</link>
      <description>Did you know that 90% of the information transmitted through the brain is visual? The human brain can identify images seen for as little as 13 milliseconds. Think of the impact digital signage can have on your brand awareness when your customers see visuals throughout your store.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            Did you know that 90% of the information transmitted through the brain is visual? The human brain can identify images seen for as little as 13 milliseconds. Think of the impact digital signage can have on your brand awareness when your customers see visuals throughout your store.
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           Here are some of our favourite facts about digital signage!
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            Digital Signage helps improve customer satisfaction:
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            Divert your customers' attention from long waiting times with compelling Digital Signage. This helps reduce frustration and can result in improved customer experience.
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            It increases sales volume:
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            Now that the customer experience has improved, customers are more likely to make a bigger or repeat purchase. Not only that, Digital Signage can make customers aware of any new products, sales, or promotions you have going on.
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            Digital Signage attracts customers' attention:
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            It's reported that 63% of consumers say Digital Signage attracts their attention. This is significantly higher than that of Internet, TV, and billboard advertising. Not to mention the relatively low cost makes this high impact even sweeter.
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            It captures attention significantly better than static displays:
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            It is proven that dynamic photo and/or video displays are more captivating than static displays. They encourage customers to engage with their surroundings while being entertained and educated on your business.
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           Visit our website to learn more about our digital signage services and how we can help your business!
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            Sources:
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    &lt;a href="https://digitalsignagepress.com/blog/digital-signage-facts/" target="_blank"&gt;&#xD;
      
           Digital Signage Press
          &#xD;
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            ,
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    &lt;a href="https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/" target="_blank"&gt;&#xD;
      
           Screenfluence
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      <pubDate>Fri, 10 Dec 2021 15:00:03 GMT</pubDate>
      <guid>https://www.eyelookmedia.com/facts-about-digital-signage</guid>
      <g-custom:tags type="string">Digital signage</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/Ivey_highRes-feb12-cf80f9b0-3345753d.png">
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    <item>
      <title>Unify Your Communications</title>
      <link>https://www.eyelookmedia.com/unify-your-communications</link>
      <description>In today's narrative, every business is expected to have several avenues of communications on every kind of platform. More often than not, a brand's messages are not aligned across all of its media platforms. Everyone has their favourite digital platform to go to for information (Google, Facebook, Instagram, Websites, etc.) and it's important to show the same information such as hours, menus, and services in all spots so you don't miss out on potential customers.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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      &lt;span&gt;&#xD;
        
            In today's narrative, every business is expected to have several avenues of communications on every kind of platform. More often than not, a brand's messages are not aligned across all of its media platforms. Everyone has their favourite digital platform to go to for information (Google, Facebook, Instagram, Websites, etc.) and it's important to show the same information such as hours, menus, and services in all spots so you don't miss out on potential customers. How can anyone expect to maintain so many different communication avenues?!
           &#xD;
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           That's where we come in. We are your experts in graphic design, social media, web design: everything you need to get your business's branding up and running or to add that final professional touch that puts your business above the competition.
            &#xD;
      &lt;br/&gt;&#xD;
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           There is no better time than now to unify your communications! Imagine having complete continuity among all your messaging platforms. For example, you update the price of an item. Simply contact us, and we will update the price on your Website, Digital Signage, Social Media...everywhere! EyeLook Media is here to make your communication efforts flawless, so you can focus on your business.
           &#xD;
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            Social M
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            edia:
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            Connect to your customers, share important updates and increase brand awareness through strong, strategic messaging.
           &#xD;
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            Website Design:
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            Build credibility and set yourself apart from competitors with a website that leaves a lasting impression.
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            Content Creation:
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            Unify your brand's appearance with a professional graphic design team dedicated to you.
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            Digital Signage:
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            Inform, entertain and communicate with customers in your store through custom digital messaging.
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            Outdoor LED:
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            Draw in potential customers with larger than life graphics and impactful visual messaging.
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            Interactive Kiosks:
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            Create a custom touchscreen experience that will engage your customers and so much more.
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            Social Media Ad Management
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            Take your social media to a whole new level with advertising that reaches new audiences and promotes specific products, services, special sales, and more.
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           Keeping a consistent brand and message everywhere is our specialty. From strategy, creation, and design to execution and deployment, we've got you covered across all platforms. We develop a tailored approach to strategically promote your business consistently across all of your visual media. Whether it is advertising a new promotion across Facebook, designing a new website, or creating a digital signage display, EyeLook Media is here for you.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/2-EyeLookMedia-RichmondHillToyota-1920w.jpg" length="1777450" type="image/png" />
      <pubDate>Tue, 23 Nov 2021 18:58:28 GMT</pubDate>
      <author>ddeschene@eyelookmedia.com (Kenzie Jones)</author>
      <guid>https://www.eyelookmedia.com/unify-your-communications</guid>
      <g-custom:tags type="string">Digital signage</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/2-EyeLookMedia-RichmondHillToyota-1920w.jpg">
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    <item>
      <title>5 Reasons You Need To Be On Social Media</title>
      <link>https://www.eyelookmedia.com/5-reasons-you-need-to-be-on-social-media</link>
      <description>Social media may seem like a few basic apps, but using these platforms properly can help transform your business! There are so many reasons why your business should be on social media, but here are a few of our favourites.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Social media may seem like a few basic apps, but using these platforms properly can help transform your business! There are so many reasons why your business should be on social media, but here are a few of our favourites:
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            Connect with everyone
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             In today's society, almost everyone is on social media! Facebook has 2.89 billion monthly active users and Instagram has more than 500 million daily users. Think of how many of your customers or potential new customers are waiting to see your content! 
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            Provide quick and easy communication
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            Connecting with your clients, customers, and community has never been easier! Social media allows you to be only a few clicks away from quick, simple communication. Let your network know instantly about hour changes, company updates, or any new services you may be offering.
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            Increase website traffic organically
           &#xD;
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            Social media is a great tool to create organic content to lead customers to your website. Customers have easy access to your website or online ordering systems with links directly on the platform. Not to mention, social media also helps you rank higher in search engines.
           &#xD;
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            Create brand identity
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            Social media is a great way to solidify your branding. Your brand's identity is what attracts customers and makes them remember you. Keep it consistent, engaging, and memorable and you'll be at the top of your customers' minds whenever they're online!
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             Reach new customers
            &#xD;
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            Did you know that nearly 80% of people on Instagram use the platform to research products and services? By using hashtags, paid boosted posts, and ad campaigns, you can reach an even larger audience to gain new customers who are looking for a business just like yours!
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            Social media can be overwhelming! That's why EyeLook Media is here to help. We provide Social Media Management Services so you can focus on what you do best: your business! We'll keep your social media up to date with the latest information and create content on your behalf to keep your customers engaged.
           &#xD;
      &lt;/span&gt;&#xD;
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    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/petparadise-facebook.jpg" length="166618" type="image/jpeg" />
      <pubDate>Tue, 23 Nov 2021 18:43:39 GMT</pubDate>
      <author>ddeschene@eyelookmedia.com (Kenzie Jones)</author>
      <guid>https://www.eyelookmedia.com/5-reasons-you-need-to-be-on-social-media</guid>
      <g-custom:tags type="string">social media</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/d83a990f/dms3rep/multi/Screen+Shot+2020-04-14+at+4.43.33+PM.png">
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    <item>
      <title>The Importance of Branding</title>
      <link>https://www.eyelookmedia.com/the-importance-of-branding</link>
      <description>You've created a business that you believe in. How do you market your business and distinguish yourself from competitors? The answer: BRANDING. Branding goes beyond a memorable logo or graphic element. Read on to learn more.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           You've created a business that you believe in. How do you market your business and distinguish yourself from competitors? The answer: BRANDING. Branding goes beyond a memorable logo or graphic element. Successful branding increases the value of your company, provides employees with direction and motivation and makes acquiring new customers easier. 
          &#xD;
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           Brand Identity
          &#xD;
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            There is no better way to set yourself apart from your competitors! Your branding represents your identity, which ultimately distinguishes you from everyone else. Every colour, font, and design is unique to you. Colours are often thought to represent feelings and emotions, and choosing the right ones are important. Your visuals create a lasting impression in your customer's minds that helps them remember you for future purchases tomorrow and months from now.
           &#xD;
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           Brand Recognition
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      &lt;span&gt;&#xD;
        
            What's the first thing you think of when you picture a business? Their products/services and their branding. Consistent branding helps customers recognize your brand wherever they see you. Whether they see your brand on social media, a storefront, or a sign, being consistent will help you stay on top of their minds!
           &#xD;
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            Brand Values
           &#xD;
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    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            What does your company stand for? When employees, stakeholders and customers have the same understanding of what your brand represents, it develops trust and consistency. Employees will embody clearly defined brand values and demonstrate them to your consumers. Consistent branding across all mediums is your ticket to connecting with customers on a deeper level (customer retention, anyone!?).
           &#xD;
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           Don't know where to start?
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            EyeLook Media strategically plans and creates content that will make your brand unified and easy to recognize. We help with everything from creating a new brand, to enhancing what you already have. We help every step of the way to ensure that your branding and messaging represent your business and its values.
           &#xD;
      &lt;/span&gt;&#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;a href="/contact"&gt;&#xD;
      
           Book a
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;a href="/contact"&gt;&#xD;
      
           free
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;a href="/contact"&gt;&#xD;
      
           consultation with our team today!
          &#xD;
    &lt;/a&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
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      <pubDate>Tue, 23 Nov 2021 16:07:48 GMT</pubDate>
      <author>ddeschene@eyelookmedia.com (Kenzie Jones)</author>
      <guid>https://www.eyelookmedia.com/the-importance-of-branding</guid>
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